When links are sent in SMS (for example to a quote, report, or scheduling page), the full URLs are often very long and make messages hard to read. Users are asking for the ability to shorten those links or embed them behind short, readable text (e.g. "Book your inspection" instead of a long URL) so the message looks cleaner and more professional.
Why it matters: Shorter or embedded links improve how messages look and feel and make it easier for recipients to tap the right link.
